Aliv Laddoo
Garden cress seeds soaked in milk, rolled with coconut and jaggery. The traditional winter laddoo, and still the one people re-order most.
Aliv seedsCoconut
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Small-batch kitchen
Laddoos the way Dadi & Nani made them.
Seven kinds of Fit Laddoo — rolled by hand, in small batches, from seeds, nuts, ghee and jaggery. Nothing you can't pronounce.
Made to order · Delivered across India
Home kitchenNot a factory
Small batchesRolled to order
Jaggery, not sugarGud & dates
No preservativesNothing added
The Fit Laddoo range
Seven laddoos, each with a job to do
Every one is hand-rolled the same week you order it. Four of them also come in a chocolate version, which is how we get the kids to eat their seeds.
Seed Cycle Laddoos
A pack of two: flaxseed with pumpkin seed, and sesame with sunflower seed. Made for anyone who follows the seed-cycling routine and would rather eat it than swallow it.
Pack of 2 varieties4 seeds
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Alsi Badaam Laddoo
Roasted flaxseed and almond, bound with ghee and gud. Nutty, dense, and easy to carry — this is the one that goes into lunchboxes.
FlaxseedAlmondChocolate version
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Gond Laddoo
Edible gum puffed in ghee, with wheat flour, gud and dry fruit. The classic cold-weather laddoo our grandmothers made by the tin.
Edible gumGheeChocolate version
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High Protein Laddoo
Built around nuts, seeds and roasted dal for people who train and keep forgetting to eat afterwards. Two of these actually hold you over.
Nuts & seedsChocolate version
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Til Gud Laddoo
Just sesame and jaggery, the way it has been made every Sankranti for as long as anyone remembers. Two ingredients, no shortcuts.
SesameJaggeryChocolate version
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Panjeeri Jar
Not a laddoo — a jar of the loose roasted mix, so you can spoon it over milk, curd or oats. Keeps well and travels better than rolled laddoos.
Sold by the jarSpoonable
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Why DadiNani
“Every house had a dadi or a nani who kept a steel tin of laddoos on the top shelf. We are just keeping that tin filled.”
Juzt Homemade is a one-kitchen operation. The recipes come from both grandmothers — one side rolled gond and panjeeri through the winter, the other side made til gud every January. Nothing is outsourced, nothing sits in a warehouse, and every batch is rolled by the same pair of hands.
Ordering
Three steps, one WhatsApp message
Build your order
Add what you want to your order list — including the chocolate versions if they are for children.
Send it on WhatsApp
The site writes the message for you, with your list and address already in it. You get back the total including delivery.
Pay by UPI, we roll it
Settle up on UPI, then your batch is made fresh, packed, and couriered to your door with a tracking link.
From the journal
Where these recipes come from
Long reads on the food we grew up with — where the laddoo actually comes from, what panjeeri is for, and why anyone bothers cycling seeds.
The story of the humble laddoo
From a surgeon's medicine ball in the ancient world to the tin on your grandmother's top shelf.
Read →What panjeeri is actually for
The winter food North Indian households have made for new mothers for generations.
Read →Seed cycling, minus the hype
What the routine actually involves, and an honest look at what the evidence does and doesn't say.
Read →Where to buy
Order direct, or wait for Amazon
WhatsApp — open now
The fastest way, and the only way to get custom pack sizes or a mixed box.
Start an orderAmazon — coming soon
The storefront is being set up. Until it goes live, WhatsApp is the place to order.
Amazon store coming soon